Within a short period of one and a half months, we designed a full range of retail equipment: from displays and checkout areas to floor racks and DMP. Since the design was provided by the customer, we focused on the engineering part and creating reliable structures that meet the requirements of various retail formats. We kept all processes, from 3D modeling and engineering to logistics and installation, under full control. Having conducted an internal tender for the project, we attracted the best suppliers and contractors to implement this task in a short time. In parallel, we developed souvenir products and accessories for all sales channels, which allowed us to strengthen the launch with additional promotional materials. Coordination of the entire cycle within one team made it possible to quickly process each activation and select the optimal materials that clearly convey the identity and visual style according to the brand book.