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MHP Petfood expo stand development

MHP Petfood expo stand development

More about the case

Exhibition / Logistics / Installation / Project management

Exhibition / Logistics / Installation / Project management

MHP Pet Food exhibition stand at Interzoo 2026 — designed by MARKQUEN Agency

Research

We began with a comprehensive audit of the project brief and a deep dive into the MHP Pet Food brand ahead of Interzoo 2026 in Nuremberg—the premier global trade fair for the pet industry. Entering a competitive tender alongside dozens of agencies required a sharp alignment with the client’s business objectives and international retail standards. We navigated complex German venue regulations, safety compliance, and logistical frameworks to design a concept that fulfilled all strategic goals while drastically reducing the client's operational burden.

Research

We began with a comprehensive audit of the project brief and a deep dive into the MHP Pet Food brand ahead of Interzoo 2026 in Nuremberg—the premier global trade fair for the pet industry. Entering a competitive tender alongside dozens of agencies required a sharp alignment with the client’s business objectives and international retail standards. We navigated complex German venue regulations, safety compliance, and logistical frameworks to design a concept that fulfilled all strategic goals while drastically reducing the client's operational burden.

Research

We began with a comprehensive audit of the project brief and a deep dive into the MHP Pet Food brand ahead of Interzoo 2026 in Nuremberg—the premier global trade fair for the pet industry. Entering a competitive tender alongside dozens of agencies required a sharp alignment with the client’s business objectives and international retail standards. We navigated complex German venue regulations, safety compliance, and logistical frameworks to design a concept that fulfilled all strategic goals while drastically reducing the client's operational burden.

Meeting area at the MHP Pet Food stand with custom furniture by MARKQUEN Studio
MHP Pet Food stand featuring an "Animal Proteins and Fats" infographic and world map — Interzoo 2026
PROOF brand zone at the MHP Pet Food stand — delivered by MARKQUEN Agency

Development

After our design was approved on the very first iteration, we assumed end-to-end operational accountability for the project. Our goal was clear: fully liberate the client’s team from administrative overhead so they could focus exclusively on high-stakes negotiations. We engineered the structural framework, selected materials, ran the production tender, and orchestrated complex international logistics through to final on-site installation in Nuremberg. Additionally, our team at MARKQUEN Studio designed and crafted custom furniture for the meeting zone, providing a single point of contact for all technical, service, and production deliverables.

Development

After our design was approved on the very first iteration, we assumed end-to-end operational accountability for the project. Our goal was clear: fully liberate the client’s team from administrative overhead so they could focus exclusively on high-stakes negotiations. We engineered the structural framework, selected materials, ran the production tender, and orchestrated complex international logistics through to final on-site installation in Nuremberg. Additionally, our team at MARKQUEN Studio designed and crafted custom furniture for the meeting zone, providing a single point of contact for all technical, service, and production deliverables.

Development

After our design was approved on the very first iteration, we assumed end-to-end operational accountability for the project. Our goal was clear: fully liberate the client’s team from administrative overhead so they could focus exclusively on high-stakes negotiations. We engineered the structural framework, selected materials, ran the production tender, and orchestrated complex international logistics through to final on-site installation in Nuremberg. Additionally, our team at MARKQUEN Studio designed and crafted custom furniture for the meeting zone, providing a single point of contact for all technical, service, and production deliverables.

Result

We elevated the traditional vendor role into a true strategic partnership. The MHP team arrived in Germany to a fully finished, highly functional, and visually striking booth with zero operational hassle. By delegating complete technical management to us, the client saved hundreds of administrative hours, allowing them to focus 100% on partner engagement, deal-making, and brand promotion. The precise alignment with MHP Pet Food’s identity, superior build quality, welcoming meeting space, and flawless execution made the booth a standout feature at Interzoo 2026—establishing a strong foundation for future collaboration.

Result

We elevated the traditional vendor role into a true strategic partnership. The MHP team arrived in Germany to a fully finished, highly functional, and visually striking booth with zero operational hassle. By delegating complete technical management to us, the client saved hundreds of administrative hours, allowing them to focus 100% on partner engagement, deal-making, and brand promotion. The precise alignment with MHP Pet Food’s identity, superior build quality, welcoming meeting space, and flawless execution made the booth a standout feature at Interzoo 2026—establishing a strong foundation for future collaboration.

Result

We elevated the traditional vendor role into a true strategic partnership. The MHP team arrived in Germany to a fully finished, highly functional, and visually striking booth with zero operational hassle. By delegating complete technical management to us, the client saved hundreds of administrative hours, allowing them to focus 100% on partner engagement, deal-making, and brand promotion. The precise alignment with MHP Pet Food’s identity, superior build quality, welcoming meeting space, and flawless execution made the booth a standout feature at Interzoo 2026—establishing a strong foundation for future collaboration.

Other cases

Other cases

Our team is always in touch for quick discussion and project launch

FROM INSIGHT TO RETAIL IMPACT.

OUR OFFICES

MARKQUEN AGENCY UKRAINE LLC, 41 Beskydska Street, Lviv, Ukraine

MARKQUEN EUROPE S.R.L., Strada Promoroacă 5, București, România

MARKQUEN POLAND SP Z O.O., Domaniewska 37, 02-672 Warszawa, Polska

Our team is always in touch for quick discussion and project launch

FROM INSIGHT TO RETAIL IMPACT.

OUR OFFICES

MARKQUEN AGENCY UKRAINE LLC, 41 Beskydska Street, Lviv, Ukraine

MARKQUEN EUROPE S.R.L., Strada Promoroacă 5, București, România

MARKQUEN POLAND SP Z O.O., Domaniewska 37, 02-672 Warszawa, Polska

Our team is always in touch for quick discussion and project launch

FROM INSIGHT TO RETAIL IMPACT.

OUR OFFICES

MARKQUEN AGENCY UKRAINE LLC, 41 Beskydska Street, Lviv, Ukraine

MARKQUEN EUROPE S.R.L., Strada Promoroacă 5, București, România

MARKQUEN POLAND SP Z O.O., Domaniewska 37, 02-672 Warszawa, Polska