We designed the brand zone from scratch, working within a standard pallet footprint of 1200×800 mm and a height limit of 1600 mm. It had to accommodate three key product lines currently pushed by the brand: Kitten, Puppy, and Sterilised. The trickiest part was fitting the messages for all three lines while highlighting key functional claims so they could be read at a glance from down the aisle. Each line also uses its own packaging sizes and weights. We adjusted the backlighting, headers, and shelves millimeter by millimeter until three completely different formats aligned into one clean, seamless row. In the side pylon, we integrated a tablet secured by a heavy-duty, tamper-proof enclosure. Royal Canin's proprietary diet selector tool was adapted into a strict kiosk mode. Shoppers can only see the feed selection tool and the daily cost calculator, with no way to minimize the app or browse external sites. We selected the POS display manufacturer through a competitive tender. We personally vetted every single engineering solution from the supplier before bringing it to the client, and we signed off on the prototype directly at the factory floor. When Royal Canin updated one of its key claims mid-process, we quickly reworked the graphics right on the finished sample.